Infotools Hires Bird for North American Push

New Zealand-based MR software and services provider Infotools has appointed long-time industry exec John Bird as EVP Client Development, to represent the business in North America and build international relationships with a wide range of stakeholders.

With its HQ in Auckland and offices in the US, Australia, the UK and South Africa, Infotools focuses on making research data available for clients to investigate, visualise and create stories. Bird joins with 30 years' experience working on both B2B and B2C research programs in the consumer packaged goods and technology industries, including at Frito-Lay and PepsiCo.

More recently, he was SVP at MR reporting platform Dapresy, after working for enterprise data and analytics solutions specialist Annik (since acquired by Liquidhub) as Senior Partner, Global Research Practice. Earlier, he spent nearly twelve years at Kantar TNS, latterly as SVP and Global Account Director, and he worked for Greenfield Online at start-up.

Commenting on the appointment, CEO Ant Franklin said: 'Three decades of experience conducting research programs in more than 70 countries gives John a depth of expertise that is hard to match. Top that off with his ability to easily connect with people, his sense of humor and approachability, and he is the ideal person for this important role. We are absolutely delighted to welcome John to the Infotools team'.

Web site: www.infotools.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.