Infotools Promotes for Key Client Director Role

Auckland, New Zealand-based MR software and services provider Infotools has promoted Lena Cox to the role of Group Client Director for its global Coca-Cola partnership.

Infotools focuses on helping researchers process, analyze, visualize and share data. The firm was established in 1990 and has a presence in the US, Europe and South Africa. A week ago it appointed long-time industry exec John Bird as EVP Client Development, to represent the business in North America and build international relationships.

Cox joins with more than two decades of MR industry experience, the last thirteen of them at Infotools in roles including Global Account Director for McDonald's and the BGS Design Director for Coca-Cola. She holds a Bachelor of Business Studies in finance and a Bachelor of Business Studies with honors in marketing from Massey University. In her new role, she will be managing the firm's teams spread across three continents, working with clients and their partners across more than 90 markets.

She replaces Horst Feldhaeuser, now Group Services Director, who comments: 'Lena was the obvious choice for this role, as she has extensive experience not only working on this partnership but also when it comes to the strategic implications and business impacts of the research itself. She will continue to bring inspiration, creativity and a thoughtful approach to this relationship'.

Web site: www.infotools.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.