GreenBook Hires Revenue Chief, Promotes Stanley to COO

MR resource, publisher and event host GreenBook has hired Matt Gershner as its first Chief Revenue Officer, based in New York City; and promoted Dana Stanley to COO.

The organisation is known for its directory, first published in 1962; its industry-leading blog and GRIT Report on industry trends; and its IIeX leading edge insight events. A year ago it launched Savio, a platform inspired by the 'gig economy' and allowing users to buy in research expertise to use with online research tools or as a standalone service.

Gershner (pictured right) brings almost fifteen years of research industry experience, from firms including e-Rewards / Research Now, Lightspeed GMI, and most recently Remesh where he was Head of Sales. In his new role he is tasked with the development of strategy, new product development and overall growth.

Stanley (pictured left) joined GreenBook in 2014 as Director of Marketing. MD Lukas Pospichal comments: 'We are fortunate to be able to bring on someone with Matt's experience and track record as we enter our next phase of growth. Dana has been a key contributor to our team, and I look forward to seeing what we can achieve with Dana and Matt working closely together'.

Web site: www.greenbook.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.