Former Sizmek CEO Joins Havas Edge as Digital Chief

In the US, analytics-driven direct response agency Havas Edge has appointed former Sizmek CEO Neil Nguyen as Global Chief Digital Officer, leading the Digital Media practices, and Data and Analytics and Technology teams.

The company uses predictive analytics and proprietary data analysis to help clients maximize revenue, and combines creative and production teams, media strategists and data analysts to develop performance marketing campaigns using advanced attribution models. Nguyen (pictured) joins with more than twenty years' experience of leading digital, media, advertising and entertainment companies. Most recently, he was President and CEO of data activation platform Sizmek, before which he served in the same two roles at video content delivery platform DG Inc. (now Extreme Reach).

Nguyen joins following Havas Edge's recent launch of the Edge Performance Network (EPN), offering clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning and buying across all channels, as well as attribution and modeling capabilities. CEO Steve Netzley comments: 'Neil brings a heightened level of expertise to our technology and digital offerings as well as global experience to the agency. Under his leadership I know that we will increase our overall technology and digital strengths to help our global network expand to meet the needs of our performance marketing clients'.

Web site: www.havasedge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.