Radius Launches Unify B2B Customer Data Platform

In the US, B2B data and intelligence specialist Radius has launched a platform called Unify, which offers access to real-time B2B customer data.

Founded in 2013 by former Facebook software engineer and angel investor Darian Shirazi (pictured), San Francisco-based Radius offers access to its B2B data source, The Network of Record, to help companies discover, manage and reach audiences. The new Unify solution uses this to provide access to a single, 360-degree view of each prospective customer and the full market. Users can maintain data quality with API-powered onboarding, target their audiences using account and contact data, and gain a view of 'every possible customer'.

Shirazi comments: 'Existing go-to-market systems have reached their limit for B2B marketers. With Radius Unify, our customers now have real-time access to their entire universe of data on customers and prospects, giving them the data foundation to successfully execute digital transformation, omnichannel, ABM, and customer experience strategies'.

Web site: www.radius.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.