CoolTool Integrates Access Panel

San Francisco-based neuromarketing platform CoolTool has linked its testing software to an online panel of respondents, allowing users to rapidly select groups for surveys combining conscious and nonconscious consumer feedback.

The firm's range of neuro-testing offers includes in-browser emotion measurement, an Implicit Priming Test and an AI-powered webcam-based eye tracking tool. Users can test package design, video materials, ads and concepts, and probe customer satisfaction and engagement. Panel selections include standard criteria like country, location, region, age and gender, while those looking to conduct eye tracking or emotion measurement studies can select respondents with webcams. Results are delivered in 24 hours.

CoolTool says it uses AI-based software to identify and exclude poor quality answers, evaluating each questionnaire by Completion speed, Matrix patterns, and Open answers.

Web site: www.cooltool.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.