Greenberg Strategy Adds to Senior Team Again

Emeryville, California-based research consultancy Greenberg Strategy has appointed former Interbrand sector lead Heather Baillie as VP, Strategic Planning.

Baillie (pictured) brings just under twenty years of brand strategy experience, most recently from Interbrand where she was Senior Director and technology sector lead.

Greenberg offers qual and quant research, and describes its focus as 'helping organizations identify the human patterns that impact their businesses' - its 'WholeHuman' approach taps and combines 'emotional, rational and instinctual responses' to finds the drivers of behavior and promote 'measurable, actionable business success'.

The company has made a number of senior hires in the last 12 months, including TNS veteran Praveen Sharma as VP, Strategy; former Hall & Partners Managing Partner Kim Lundgren as MD and ex- Penn Schoen Berland MD Jenessa Hunter as VP, Strategic Planning; and earlier in the summer Ipsos, NPD Group and TNS veteran Steven Krull as VP of Strategic Planning.

Chief Strategy Officer Iwan Thomis says of the latest appointment: 'We are excited to welcome Heather to Greenberg Strategy after working together over the last few years. Heather has deep understanding of the business of technology and the way that brands work in our complex world. We look forward to the impact she will have on our work for our clients and the organization as a whole'.

Web site: www.greenberginc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.