i-view Opens Facility in Leeds City Centre

UK-based research and UX viewing studio firm i-view is launching a new facility in Leeds City Centre, with doors opening in November.

Founded in 2012, and winner of this year's 'Best Viewing Facility' award at the MRS Oppies, London-based i-view also offers media labs, eye tracking, dial testing and neuromarketing services to analyse customer response to new products for an international portfolio of clients. In 2015, the firm opened a new operation in the centre of Warsaw, Poland through a partnership with full service local agency Stratega Research.

The new Leeds facility is housed in Platform, Bruntwood's recently refurbished landmark building, above the entrance to Leeds City train station, and provides access to four fully-equipped studios. Bob Qureshi, Managing Partner, comments: We've been reviewing the northern UK market for some time and given client demand, Leeds is an obvious choice. It's become the second biggest research hub in the UK, it's an easy ride from London and the location right by Leeds station is so convenient. And what's more, it gives our clients access to the views of people outside metropolitan areas of London'.

Web site: www.i-viewlondon.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.