Shopper Intelligence Unveils 'Mission' Insights

Syndicated insights provider Shopper Intelligence (SI) has launched a new survey in the UK, to aid understanding of shoppers' usage of products and profile consumer types for various 'missions'. The latter include things like lunch at work, kids' tea and snack on the go.

SI helps packaged goods suppliers and retailers deliver shopper-oriented solutions, as well as benchmarks of how consumers shop a store and what they think and want, comparing between categories and retailers. The firm offers a range of services for category management, shopper marketing, innovation and brand marketing.

The company's new UK survey covers 100 categories across all the major multiples, with respondents asked their actual or intended use of each food and drink product, and creating 124,000 datapoints. According to CEO Roger Jackson (pictured), this source allows a client to profile each of twelve missions, with a shopper behavioural profile provided for each.

'This unique and very large source of insights will help marketers look at brand opportunities from stealing share of throat/stomach as well as talking to retailers about how and where to create overall category growth', Jackson adds.

Web site: www.shopperintelligence.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.