Tranzer Re-joins Ipsos as Brand Tracking Leader

In France, former Kantar exec Benoit Tranzer has re-joined Ipsos as Global Service Line Leader, Brand Health Tracking.

Tranzer began his career at BVA, before joining Ipsos in 1996 to work on custom media studies for clients in France. He then launched and managed Ipsos Observer; and from 2004 to 2009, was MD of Ipsos ASI. Joining Kantar to lead Kantar Millward Brown in France and Continental Europe, he later held international management functions at the Group. In addition, Tranzer teaches at the university Sciences Po of Paris since 2011 (Master's Degree Marketing).

In his new role, Tranzer will lead activities related to brand and communication tracking throughout the world, with specific focus on developing brand tracking services as part of the firm's Total Understanding project.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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