InnovateMR Names Global Panel Recruitment Director

US-based sampling company InnovateMR has appointed former Toluna leader Jill Bonnett as Global Panel Recruitment Director, overseeing the firm's entire panel recruitment pipeline and partnership growth strategy.

The company was launched in 2014 by uSamp co-founders Matt Dusig and Gregg Lavin, together with their former colleague George Llorens. Bonnett (pictured) joins after a decade at Toluna, where she led the Global Supply Acquisition team. In this role, she was responsible for establishing the firm's routing system across 50 markets, generating more than 10,000 completes per day. She also established the firm's API channel; from a single partner in the US to over 60 active partners spanning across 70 markets; and she sourced more than 3,000 panel partners which included traditional publishers, mobile platforms, affiliate networks, advertising agencies, brands, social networks and blogs.

Commenting on the appointment, Lavin said: 'Jill brings a wealth of knowledge surrounding panel recruitment best practices as well as an extensive partner network to the firm. The addition of Jill Bonnett to our team affords Innovate MR a significant advantage - there is no one more well versed in partnership development and tactical execution on a global scale'.

Web site: www.innovatemr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.