Watch Me Think Names US Head of Client Development

Behavioural research agency Watch Me Think has hired Jon Boeve as Head of Client Development in the US.

Launched in 2012 and with locations in the UK, Australia and the US, the company recruits participants to record their own and their families' experiences and opinions about brands on their smartphones, in their own homes. Boeve (pictured) joins with more than twenty years' brand building experience, with a record of connecting strategy, design and insight. Most recently, he worked in a business development role for branding and innovation consultancy Bluedog, before which he was MD of consumer branding agency Blackandgold, and Director of Business Development at brand design agency Ciulla. Earlier, he worked for ConAgra foods, latterly as Manager, Brand Design.

In his new role, Boeve will be responsible for growing revenue in the US, including expanding the company's portfolio of clients. CEO Alistair Vince comments: 'Jon brings an interesting background, having been in shopper marketing, innovation and brand management on the client side, as well as agency side in the brand and product design disciplines. Without a doubt, he can say to clients that he has 'walked in their shoes'. He knows first-hand the critical need clients have for reliable and cost-effective research that reveals the truth of how consumers actually behave and engage with their brands'.

Web site: www.watchmethink.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.