Pollfish Links Mobile Network to Third-Party Packages

New York-based mobile survey network Pollfish has launched an offering that connects its audience of more than 550 million mobile consumers with other major survey platforms including SurveyMonkey, Qualtrics and Typeform.

Founded in 2013, Pollfish offers access to a global network of consumers via their mobile phones. Users of its platform can obtain consumer opinions, test their ad concepts, conduct product and pricing research, and measure brand awareness, all in real-time.

The new offering allows researchers to connect with a global mobile audience using the tools they are already familiar with, giving what Pollfish calls 'unparalleled data collection speeds, unsurpassed data quality and advanced targeting capabilities'.

CEO John Papadakis (pictured) says of the launch: 'We advocate for data quality above all else, and we saw an opportunity to improve the quality of available sample in the marketplace by opening up our audience of real consumers to a wider group of researchers. With our third-party link, researchers can now connect their existing survey tool to our audience of 550m+ potential respondents, without any of the traditional risk associated with project minimums and premiums on CPI'.

Web site: www.pollfish.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.