comScore Brings Digital Data into Single, Unified View

comScore is integrating its digital audience measurement data into its exploration and visualization tool MyMetrix Explore, combining all content and media types, including video, into a single interface.

MyMetrix Explore uses data drawn from the firm's Media Metrix Multi-Platform (MMX MP), which provides a comprehensive view of digital consumer behavior across desktop computers, smartphones and tablets. This new integration helps clients use consumer data to visualize and understand market trends and opportunities.

Through the integration, comScore says that clients will have a more holistic view of the digital media landscape, and find it easier to discover audiences' multi-platform consumption habits. The single Explore interface also allows clients to holistically assess how audiences are engaging across all digital devices and media types. In addition, they will be able to identify data trends and stories by visualizing all digital data together for a complete view of digital consumption.

Naresh Rekhi (pictured) SVP of Digital Audience Products, comments: 'This release marks an important step forward in our mission to offer actionable intelligence to our clients built on our trusted digital audience data. Given contemporary forces shaping the digital publishing landscape, our commitment to our clients is to offer insights-driven solutions that help them save time and make decisions with confidence.'

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.