GBH Hires Leader for Insights Practice

MR and custom analytics firm GBH Insights has appointed Jeremy Korst as President, responsible for the company's Strategic Marketing and Insights practice, based in its newly opened Seattle office. In addition, former Google MD Brian Zeug has joined the firm's advisory board.

With headquarters in New York and offices in Chicago, Los Angeles, Philadelphia and London, GBH uses a proprietary model combining industry knowledge, research expertise and data analytics to help clients understand industry trends. Korst most recently served as EVP & CMO at cloud-based platform Avalara, before which he was General Manager of Windows Marketing at Microsoft. Earlier, he worked for T-Mobile as VP and General Manager of Wholesale, having previously been VP and General Manager of Broadband and Emerging Devices. Earlier, he was a Senior Product Marketing Manager at AT&T and held senior roles at Standard & Poors and PwC. Korst has previously served as a strategic advisor to GBH, and in his new role will partner with its co-founders, CEO Jon Greenwood and Chief Research Officer Eric Bradlow, on overall business and client development.

Zeug joins the company's advisory board with experience from leading analytics and measurement practices for Google, Nielsen, Yahoo!, Mars Inc. and Unilever. Most recently, he founded and was the Global Director of Human Truths at Google, where he built a consulting practice that solved consumer problems for key brands using Google internal data and advanced analytics techniques.

Commenting on the appointments, Bradlow said: 'I'm thrilled to welcome Jeremy and Brian to the GBH Insights team. Jeremy's deep experience at the marketing helm of some of the most storied names in tech - combined with his prowess for outside-in, customer led marketing and product innovation - creates immediate value for our clients. As a strategic advisor, Brian's data-driven expertise further builds on our vision at GBH as we empower CMOs and brands to make smarter decisions at every stage of the marketing lifecycle'.

Web site: www.gbhinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.