Millward Brown Rolls Out BrandZ in South Africa

Kantar Millward Brown has rolled out its BrandZ brand equity study in South Africa, combining financial data from Bloomberg and Kantar Worldpanel with the opinions of more than 17,300 South African consumers on more than 506 brands and 35 categories.

The firm describes BrandZ as 'the world's largest brand equity database and most reliable source of branding knowledge and insights'. Its latest report uncovers South Africa's Top 30 most valuable brands, which it says show more potential for global growth than their counterparts in the Chinese and European rankings, but have less exposure to overseas markets.

The suite of BrandZ country rankings and reports also includes China, India, Latin America, Brazil, Saudi Arabia, Spain, the UK, France, Germany, Australia, the US and Italy. David Roth (pictured), CEO of WPP's Global Retail Practice, The Store, comments: 'As South Africa looks towards future growth, local brands have a critical role to play in both the country's development locally and how the country is viewed on the global stage. Its strengths and diversity are reflected in the ranking as leading brands across a range of categories demonstrate their ability to innovate and make a difference to consumers' lives.

Web sites: www.wpp.com and www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.