Comscore Adds Snapchat Coverage

Comscore has announced a partnership with Snap, Inc., to integrate Snapchat Discover traffic into its digital audience measurement solutions.

The new integration offers clients a more holistic view of audience scale, adding numbers viewing their content on Snapchat to traffic from their own properties; and better understanding of time spent consuming content, regardless of the platform.

Nick Bell, VP of Content at Snap, comments: 'We are committed to helping our partners and advertisers have a better understanding of their audience in order to build long-term, sustainable business models. Our integration with Comscore is another important step in our continued progress towards establishing valuable measurement practices'.

Dan Hess (pictured), Chief Product Officer at Comscore, says: 'With so many consumers viewing content through social platforms, it's vital that this consumption is adequately accounted for. We are excited to partner with Snap to integrate Discover traffic into our digital audience solutions so both publishers and media buyers have a more complete view of audience size, engagement, and potential value'.

Newly rebranded Comscore (the changes include capitalisation of the initial C [added] and the 's' [removed], in case you're wondering) is online at www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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