CMO Council Unveils Insights and Information Platform

Us-based professional member organisation the CMO Council has launched the Insight Center, a service for marketers seeking real-time intelligence.

The Council's 15,000-plus members control approximately $500bn in aggregated annual marketing spend, and together with its special interest communities it includes more than 65,000 global executives in more than 110 countries. The new Insight Center, curated by the council's editorial team, houses facts and statistics; details on senior executive appointments; a global calendar of industry events; and charts, graphs and infographics from a range of marketing research sources.

Donovan Neale-May (pictured), the organisation's Executive Director and founder, comments: 'Since founding the CMO Council, our mission and mandate has been to equip the Chief Marketing Officer with the peer-based knowledge and authority leadership to advance and evolve the role both personally and across the industry. This translates into thousands of data points aggregated from around the world amounting to hundreds of thousands of editorial team hours to collect and curate. Now, we have made all of our research and fact-finding exploration available to marketing professionals, investors, academics and students in all countries worldwide'.

Web site: www.cmocouncil.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.