Marketing Tech Firm Impact Opens in Singapore

US company Impact, whose platform is used for media measurement, attribution, mix optimization and to stop ad fraud, has opened an office in Singapore. Antoine Gross joins as the region's first Country Manager for Southeast Asia (SEA).

Impact's technology helps brands optimize their paid marketing and media spend. Founded in Santa Barbara, CA in 2008, the firm has grown to more than 375 employees and ten offices across the US, Europe and Asia Pacific. In Singapore, Gross (pictured) joins from social media listening platform Synthesio, where he served as VP of Sales, leading the expansion of the firm's APAC business, with a particular focus on SEA. Before this, he was a Lecturer on Corporate Communication at the KyuJin Shim at Lee Kong Chian School of Business, and a Key Account Manager for Kantar Media in Paris, France. Earlier, he held exec roles at CB News, Association Olga Spitzer, and the Festival du Nouveau Cinema - Montreal.

In his new position, he reports to Adam Furness, APAC MD, who comments: 'There is so much demand and opportunity in SEA for our offering that opening an office in Singapore was a very natural next step. The appointment of Antoine and Impact's further expansion throughout APAC demonstrates our commitment to servicing brands with localised success infrastructure across a global footprint. Antoine has a passion for technology, solving problems, driving business outcomes and building high performing teams, and we're thrilled to welcome him to the team'.

Web site: www.impact.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.