Isobar Launches Content Resonance Predictor

In India, Dentsu Aegis Network's digital marketing agency Isobar is introducing a tool called viewCent, which it claims can predict the type of consumer attention a particular piece of content will attract in a specific timescale and whether or not that content will go viral.

Isobar says its new tool's resonance score for content is based on what it calls Viral Grade, calculated from 400 different variables. These are fed into two AI engines - the Super Relevance Engine and the Viral Prediction Engine - which process the data in real time. The agency is currently testing the Beta version of the tool for its clients across the automobile, apparel, appliances and technology sectors.

Aditya Kaul (pictured), Senior Director- Insights & Analytics, says of the launch: 'The ability to pre-empt and quantify the viral potential of content opens up a plethora of business solutions for brands. These opportunities span from prolific content creation and effective media decision making to keeping an eye on competition and ensuring brand safety'.

Web site: www.isobar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.