MetrixLab Names Mexico MD

Online research and marketing analytics firm MetrixLab has appointed José Antonio Huerta as Managing Director for Mexico. He replaces Ricardo Cuéllar Barnusell, who will widen his focus to all Latin American and Spanish markets.

MetrixLab collects and analyses data from millions of consumers in more than 90 countries. The firm, which merged with Japanese online specialist Macromill four years ago, is headquartered in Rotterdam, and has 37 offices across the US, Europe, Asia and Latin America.

Huerta (pictured) joins the Mexico City office from Kantar Millward Brown Mexico, where he spent the last fifteen years, latterly as Senior Account Director working with local, regional and global brands. In his new role, Huerta will be charged with driving growth, which the company says it is already seeing across Latin America.

Rebeca Dreicon, MD for Brazil and Regional Leader for Latin America, comments: 'Mexico is part of our expanding Latin American region, where we have experienced rapid growth over the past years and where we continue to have a positive outlook. José's passion and experience are a great fit for our global team and culture; and we're delighted to have a local expert on board to continue building our business in Mexico'.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.