Memo Opens Earned Media Data Exchange

In NYC, a new company called Memo is launching a marketplace for PR and communications professionals to buy earned media data directly from publishers.

Founded this year, Memo partners direct with 'hundreds' of publishers including BuzzFeed, Meredith, New York Magazine and PopSugar, to offer users precise readership and engagement metrics which it says have never previously been available 'outside the walls of media organizations'. A limited number of PR and communications professionals have access now, with an official launch scheduled for January 2019.

Memo says it has 'long been widely accepted' that earned media in editorial publications 'creates organic awareness, drives audience engagement, and generates purchase intent', but believes credit for its effect often goes to more easily quantified sources like search and paid media. Data available from the new system include how many people read a user's earned media, where they came from, how long they engaged with the content and how far they scrolled down.

The system aims to be fairer to publishers 'at a time when the media industry is in search of diversified business models' - Memo points out that currently there are many companies estimating the impact of earned media, generating 'billions' in revenue, with virtually no compensation back to publishers.

CEO Eddie Kim (pictured) comments: 'In today's media landscape, data is currency. Memo brings publishers a new revenue channel by monetizing their data for earned media. We've had such a tremendous reception, in large part, because Memo helps reward publishers for the value they're creating rather than letting everyone else take credit'.

Web site: www.memo.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.