Isobar Launches 'Transformation Consulting' Offer

Dentsu Aegis Network's digital marketing agency Isobar has launched a service called Transformation Consulting, which will draw on the expertise of 275 consultants, strategists and technologists from its five global practices.

The five are Marketing Intelligence, Business & Brand Transformation, Commerce, Technology, and Innovation.

Two years ago, Isobar bolstered its consulting capabilities through the acquisition of retail specialist Cosin. Building on this, the new service has been developed to help clients define their digital transformation strategy and roadmaps.

The new service will tap into Isobar's proprietary frameworks and tools, including the Digital Strength Index, which links a company's digital footprint to revenue and shareholder value; and the MindSight neuroscience product, designed to help understand the emotions used to decode complex human responses. It will initially be rolled out across Canada, France, Germany, Italy, Japan, Spain and the UK, with Argentina, Australia, Brazil, Belgium, Chile, China, Mexico and Russia set to launch in 2019.

Jean Lin (pictured), Global CEO of Isobar, explains: 'Our offering is different because it integrates consultancy with delivery. To be successful, businesses need to design meaningful customer experiences, and our approach is first to start with experience and work backwards through the different parts of the value chain to transform them. Our expertise and best practice is based on the projects we have already delivered in key markets for a number of years, and today the time is right to launch a Global Transformation offering that will support clients that want to create agile roadmaps for growth'.

Web site: www.isobar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.