Funds for MRC-Accredited Video Specialist Innovid

Online video ad and analytics tech firm Innovid has secured $30 million in pre-IPO funding, for use in developing its connected TV (CTV) ad technology offer and expansion of its global footprint.

The funds come from Goldman Sachs' Private Capital Investing group, whose exec Holger Staude will join representatives from prior investors Sequoia, Newspring and Genesis on the company's board.

A pioneer in CTV ad technology five years ago, and reaching more than 75 million households via integrations with Roku, Amazon Fire, Apple TV and Samsung TV, Innovid was also the first in the industry to be granted Media Rating Council (MRC) accreditation for video ad measurement in a connected TV environment (CTV), and earlier gained accreditation for video and companion display ad served impression tracking across desktop and mobile web, and for video ad viewability measurement on desktop.

CEO and co-founder Zvika Netter comments: 'Our technology platform is enabling new advertising models, including addressable and interactive ads, that are ushering in a new era of personalization and relevancy for CTV viewers. With this funding, Innovid will further advance its end-to-end CTV platform creating a more efficient workflow, while solving industry measurement challenges and expanding its global footprint to meet the evolving needs of its international client base of brands, media and creative agencies, and publishers'. Hillel Moerman, Head of Goldman Sachs' Private Capital Investing group, adds: 'As an early mover in CTV with established inventory supply partners, Innovid is well positioned to capture the massive secular shift in CTV consumption'.

Innovid has offices in four US cities plus London, Tel Aviv, Sydney and Singapore; and is online at www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.