LRW Group Hires Integrated Marketing Head

US-based insight firm LRW Group has appointed Rachel Spiegelman as Head of its Integrated Marketing division.

Based in Los Angeles, LRW Group is made of up three operating divisions: Access, Perspective and Action. Over the last couple of years, the firm has expanded through the acquisition of agencies including consumer insights specialist Kelton Global; customer experience and culture design firm Strativity Group; social media insights company MotiveQuest; online community specialist Tonic Insight; and earlier this week, visual communications agency Killer Infographics.

Spiegelman (pictured) joins the group with twenty years' marketing and media experience. A decade ago, she co-founded Culver City, CA-based full-service advertising agency Pitch (sold to independent agency network Project Worldwide in 2014), where she was promoted to CEO two years' ago. More recently, she was Head of Brand Studio at woman-focused media company Hello Sunshine, which was co-founded by US actress Reese Witherspoon; and earlier in her career, she held leadership roles at 20th Century Fox, Warner Brothers and MTV.

In her new position, Spiegelman is tasked with using the group's range of consulting, analytics and marketing capabilities, to support clients' marketing and research needs. Dave Sackman, Chairman and CEO at LRW Group, comments: 'As our company expands its services, it's critical for clients to understand all the new and transformative ways we can work with them to grow their brands. Rachel is the perfect leader to connect those dots for us'.

Web site: www.lrwonline.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.