V12 Adds Behavioral Intent Data to Signals

In the US, marketing analytics provider V12 has expanded its 'Signals' consumer purchase intent databases to track behavioral intent data from Internet-connected devices.

V12 comprises three sub-brands: customer data platform V12 Velocity; V12 Data, offering access to more than 215 million consumer contacts; and V12 Signals, which identifies consumer purchase intent using proprietary mobile location intelligence and trigger data insights on a monthly basis. The latter spans category-specific databases for the retail industry including home retail, fitness and gyms, movie theaters and quick service restaurants; and automotive categories including in-market car shoppers and aftermarket parts and service shoppers.

On a monthly basis, V12 can now track 1.5 million unique devices and 31 billion page visits, generating more than 5 trillion monthly keyword/visitor pairs. Powered by V12 Velocity, each purchase signal is linked to actual addressable people using the firm's third-party databases, data integration and machine learning processes.

Company President Anders Ekman (pictured) comments: 'Technologies to target intent are only just now beginning to gain real traction. The results that our clients are seeing from intent-based data solutions are astounding and we're proud to be at the forefront of delivering those results'.

Web site: www.v12data.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.