Alter Agents Co-founders Bow Out, Brooks Named CEO

In the US, two of the co-founders of full-service shopper behavior specialist Alter Agents have left the company for their 'next big ventures', leaving Rebecca Brooks with sole ownership of the business. Terms of any deal have not been disclosed.

The company is based in Los Angeles and was previously known as Dialogue. It was co-founded by former Hall & Partner Directors Patrick O'Neal, Angela Woo, Phil Dance and Brooks (pictured) in 2010. O'Neal continues to deliver qual research and strategic planning under the Dialogue company name, while Woo and Dance have now left Alter Agents, leaving Brooks as Chief Executive Officer.

In a statement, Brooks said: 'I am excited for what the future has to hold at Alter Agents. Our team of experienced market researchers is primed for growth in 2019 and we wanted to share changes to our management structure. I step into the CEO role, backed by the strength of both our staff and a network of industry and business experts'.

Web site: www.alteragents.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.