The Insights People Expands to Europe

UK-based agency The Insights People has expanded its services to Europe following a raft of client wins, and has appointed three new members of staff to support this growth.

The firm, which is headquartered in Manchester, is made up of three arms: Bee Industrious, an MR agency providing clients with bespoke solutions; Kids Insights, offering marketers a range of resources on the consumption and behaviour trends of 4-to-18-year-olds; and Parents Insights, a market intelligence resource for all things 'parenting, mum and baby'.

The Kids Insights resource will launch in mainland Europe at the start of the month, when it will survey more than 200 children every week in each of Germany, France, Italy and Spain - a total of 40,000 children being surveyed each year. To support this growth, the company has appointed former Join the Dots Consumer Trends Director Tim Burge as Research & Trends Director heading up the research team; Penny Wolfe to coordinate operations at the firm's global HQ in Manchester; and Martin Felando as an Account Director with Kids Insights US, based in New York.

CEO Nick Richardson (pictured) comments: 'It is testament to the strength of our proposition that we continue to enjoy significant growth as more and more leading brands look to us to provide them with their market insights, not just in the UK but now on a global basis. I am also very happy to welcome Tim, Penny and Martin to The Insights People team as we continue to look for more talented people to join our research and tech teams to aid our global expansion'.

Web site: www.theinsightspeople.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.