Measure Protocol Launches Blockchain Pilot Program

Measure Protocol, a blockchain-based marketplace for person-based data, has launched a pilot program to help market research agencies and brands understand how blockchain works on a practical level, from both the MR industry and respondent perspective.

Launched last year by four former YuMe and Crowd Science execs, Measure Protocol's platform has been designed to ensure individuals are paid fairly and data usage is secure and transparent. Its pilot program has been set up to explore how blockchain can impact long-standing industry issues relating to data quality, trust and transparency. The firm says that through the program, partner companies will be given the opportunity to engage in a blockchain initiative, while gathering data on consumer behavior and engagement in this environment.

In addition, as part of the pilot, a number of consumers will be able to download an early version of the Measure app (MSR), through which they can register an account, provide profile and data sharing options, receive offers to participate in surveys, enable passive data sharing, and redeem rewards.

CEO Owen Hanks (pictured) says that Measure Protocol created the programme to provide the market research industry with an opportunity to engage in real-world applications of blockchain technology. 'There's a vast amount of talk surrounding blockchain, but very few practical implementations. With this pilot program we set out to change that by partnering with some of the most forward-thinking companies in the market research space, while also allowing consumers to easily participate,' Hanks added.

Web site: www.measureprotocol.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.