Escalent Acquires Grail Insights

In the US, behavior and analytics advisory firm Escalent has acquired strategic consultancy Grail Insights from NewQuest Capital Partners. Terms of the deal have not been disclosed.

Grail was founded in 2006 by Monitor Group, then acquired in 2009 by KPO firm Integreon, which was itself bought by investment firm NewQuest Capital in 2016. The firm is located across the US and in Canada, China, India, the Philippines, Singapore, South Africa, the UAE Ireland, Italy and the UK.

According to Escalent, the deal creates a flow between primary, secondary, syndicated, and internal business data streams, providing consulting and advisory services from insights through implementation. The combined business will comprise 850 consultants, researchers, data scientists, technologists and operational experts in eleven countries. There will be no change to the Grail name in the near term, but Grail will move to the Escalent brand in the coming months.

Grail's CEO < 25748>Rob Stone (pictured), who will become Escalent's Chief Strategy Officer, comments: 'This acquisition is a big win for Escalent and Grail employees. Our cultures are very much aligned, and everyone is laser focused on helping clients get closer to their customers and boost productivity. Employees will be able to offer more complete solutions that will continue to nurture their professional growth while helping clients solve their complex business and marketing challenges'.

Web sites: www.escalent.co and www.grailinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.