Firefish Hires Innovation and Strategy Expert in NYC

Strategic insight consultancy Firefish USA has appointed Geri Jacobs as Senior Director, based in its New York office.

The group launched as a qual agency in London in 2000, then added quant division TheNumbersLab a decade later. It also owns a kids and family specialist, The Pineapple Lounge, and an in-house insight films specialist, Firefilms.

Jacobs (pictured) began her MR career at Synovate's consumer psychology specialist Censydiam in Antwerp and London, where she latterly served as Senior Qualitative Research Manager. She then became a Senior Strategic Planner at Publicis-owned Duval Guillaume, before moving to Unilever as Director, Consumer Innovation Experience and Trends Lab Director. More recently she was a Director at global insight agency The Big Picture, and she founded Studio Nomad, which uses 'applied empathy' and design thinking to help brands create connections with the people who buy their products and services.

Commenting on the appointment, Beth Broughton, President of Firefish USA, said: 'We are so happy to have Geri join the team full time. Her multilingual capabilities, her behavioural science expertise to help break through rationalised responses, and her extensive experience in strategy development & bringing brands to market across the world are already delighting clients and I can't wait to introduce her to even more clients as we continue to grow across America'.

Web site: www.firefish.us.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.