Sagacious Promotion for Smarty Pants

US agency Smarty Pants has promoted Christina Massey to the level of Senior Director, Research and Insights - known locally as 'Insights Sage' - after nine years at the company.

Massey (pictured) worked in insights at toy manufacturer Hasbro for three years and then as a Community Manager at Communispace before joining Smarty Pants in 2013. Initially a Manager, she has recently co-led one of the firm's business units. The firm says her 'intelligence, creativity and research excellence are inspiring, and her impact on its organization and client business has been profound'.

The firm has offices in New York, Boston, Los Angeles, San Diego, Chicago, Philadelphia, Washington D.C., Phoenix, Tampa, Raleigh-Durham and Myrtle Beach; and offers custom market research, brand positioning, product development and consulting on generational trends.

Web site: www.asksmartypants.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.