Forsta Upgrades InterVu Online Groups Solution

Research and customer / employee experience technology provider Forsta has announced upgrades to its online focus group solution InterVu, integrating high quality video and audio for virtual experiences, enhancing sharing features, and adding quick polls and other features.

Formed last year through the merger of research software firms Confirmit and FocusVision, Forsta has already strengthened its qual offer this summer with the addition of an ethnography app, Digital Diaries, and the acquisition of crowdsourcing and innovation platform HelloIgnite.

Forsta InterVu now integrates Adobe Connect 12, allowing for high-resolution 1080p video and high-quality audio; allows for document, video and screen sharing; and provides real-time polls and a virtual backroom. The new version boasts an improved, browser-based interface allowing researchers to manage projects.

Luke Szerbinski (pictured), the firm's VP of Global Business Development, comments: 'InterVu is instrumental in helping research professionals uncover the full human experiences of their consumers, and these product updates allow them to focus solely on gathering valuable insights - not the technology. The purpose-built platform has been redesigned with a modernized performance that provides a highly-effective environment for engaging dialogue, with enriched features related to non-verbal responses, body language, facial expressions and more'.

More information is at www.forsta.com/platform/digital-focus-groups .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.