New Director at The Forge

Strategy consultancy The Forge has appointed Laura Halliday as a Director in its Brand Strategy practice, based in London.

With locations in London and Amsterdam, The Forge brings together consumer insight and commercial expertise to develop customer-driven business strategy programmes.

Halliday worked at Unilever for four years from 2006, latterly as a Brand Manager, then spent three years as a Strategist at consultancy Big Green Door, and four as a Director at Flamingo in Singapore. Since 2017 she has worked as an independent brand strategy consultant and workshop facilitator.

Forge co-founder Simon Garnett says the company worked with Halliday during her consultancy career, drawing on her brand strategy and consumer expertise. He comments: 'We're thrilled that she is becoming a member of the team. Her client-side perspective and global experience is a huge asset to clients looking to grow their brands and businesses in complex global trading environments'.

Web site: www.theforge-uk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.