Senior Hires for Fast-Growing Billups

Out-of-Home (OOH) managed services agency Billups has appointed Claudia Valderrama as Global COO, and Ben Milne as CEO Asia-Pacific. Both are new roles as the company expands rapidly through both acquisition and organic growth.

Billups' mission is 'to make Out-of-Home as automated and attributable as the most effective digital ads'. The firm combines 'patented scientific targeting, accurate Out-of-Home measurement and an AI-powered recommendation engine' to helps advertiser, agency and media owner clients. Last November it launched an analytics platform specifically for the tracking and measurement of OOH campaign performance; and announced the formation of R&D center Billups Labs. The firm has made four acquisitions in the last year including those of Brussels-based independent OOH agency Outsight and New Zealand OOH agency Billie Media; and says it has gorwn revenue by 123% in three years.

Valderrama (pictured left) was previously Global CFO at ad agency Wieden+Kennedy, brings extensive operational expertise and deep understanding of the rapidly developing global advertising scene. In her new role, based in Portland, IR and reporting to Global CEO David Krupp, she will oversee worldwide operational strategy including accounting, finance, IT and HR.

Milne (pictured right) is an OOH veteran who recently led the global OOH division for dentsu. Now based in Singapore and also reporting to Krupp, he will lead operations and business development initiatives across APAC, a key driver of Billups' global growth.

'We are realizing our goal of making all Out-of-Home easily accessible and accountable' says Krupp. 'Hiring Claudia and Ben represents another step towards enabling our customers to achieve greater value from their Out-of-Home investments. Claudia's stellar track record in operational excellence and Ben's insight and experiences in the APAC region will deliver on that promise and support our global expansion'.

Web site: www.billups.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.