Veritonic Adds Self-Serve Options to BrandLift

In the US, audio analytics and research platform Veritonic has enhanced its BrandLift solution with new self-service options, including a templated questionnaire and streamlined setup for both pixel-based and prefix-URL studies.

Veritonic helps clients research, test and measure the ROI of their audio assets and campaigns before, during and after they run. Recent additions to its range of services include measurement of traffic from YouTube, performance monitoring for embedded or baked-in audio ads; content analysis for long-form video, smaller campaign brand Lift equivalent Pulse, and new benchmarking features.

The latest package of upgrades includes more collaboration features - teams can now work together within the platform itself using a system of invites and multiple levels of permission - and can leave comments within the study setup process, enhancing communication and feedback within the platform.

CEO and co-founder Scott Simonelli (pictured) says the enhancements represent 'a significant leap forward in empowering users', adding: 'By simplifying the study setup and providing advanced collaboration tools, we are making it easier for teams to gain actionable insights and optimize their campaigns with greater efficiency'.

Web site: www.veritonic.com .