Stagwell's PRophet Adds Management and Monitoring Tools

Stagwell has enhanced its predictive AI SaaS PR platform PRophet with the addition of new features, AI-driven influencer discovery and campaign management, and machine learning-based news monitoring.

Launched in 2020 as part of the Stagwell Marketing Cloud by KWT Global founder Aaron Kwittken, PRophet uses AI to help PR professionals generate, analyze and test content that predicts earned media interest and sentiment. In 2023 it added an end-to-end influencer marketing discovery and engagement platform and a news monitoring and analysis service.

The new tools, under the brand names PRophet Earn, Influence, and Monitor, can be used together or as standalone solutions. PRophet Influence combines genAI, analytics and monitoring technology including that of Koalifyed, to create personalized influencer marketing programs by identifying, contracting and collaborating with macro and micro influencers. PRophet Monitor uses the tech of machine learning-powered media monitoring and narrative analytics platform PeakMetrics to help users create personalized alerts on particular keywords, organisations or individuals, across media channels, from within the PRophet platform. PRophet Earn allows users to predict earned media interest, reach and sentiment - and gives access to writing and pitching tools.

Kwittken (pictured), who is now CEO of Stagwell Marketing Cloud, comments: 'These new tools will help agencies and brands now leverage our proprietary AI for influencer discovery and management and advanced news monitoring and analysis. PRophet is the only marketing solution that combines this holistic but agile, customer-centric approach in an intuitive, measurable and affordable user experience'.

Web sites are at www.prprophet.ai and www.stagwellmarketingcloud.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.