New Platform Version and New Look for Cint

Research tech company and sample marketplace operator Cint has released a new version of its Cint Exchange research platform, as well as rebranding for a 'bold departure from the past'.

The Cint Exchange platform allows users to post survey questions and get answers from 335 million opted-in respondents across 130 countries. The firm has a global workforce of over 1,000 and has offices worldwide including in Stockholm, London, New York, New Orleans, Singapore, Gurgaon and Sydney. So far this year it has partnered with self-serve market research platform Brainactive.ai to offer users 'professional end-to-end surveys with real consumers... in a matter of minutes', and launched Study Creator, which promises users the ability to set up and launch brand lift studies 'in minutes'.

Cint says it has transitioned around two thirds of its current customers to the new Exchange, and expects to raise this to 75-80% by the end of the year, following a structured schedule intended to minimise customer disruption. Additional self-service functionalities will be rolled out in the next six months. Recently appointed CEO Patrick Comer comments: 'The Cint Exchange represents a new era in technology for market research. By harnessing over twenty years of industry expertise along with automation and AI, Cint is providing unparalleled access to real people, rapidly increasing the efficiency of the insights value chain'.

The company says the brand refresh is 'vibrant and forward-thinking', and its new 'brand language' is 'designed to inspire exploration and innovation'. In order to visually communicate the 'vast' access it provides to the world's largest pool of respondents, the refreshed branding features aerial photography, which Cint says 'captures the essence of curiosity and scale, depicting the broader picture while highlighting the human stories behind the data'.

Web site: www.cint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.