Change at the Top for Ebiquity

UK-based media investment analyst Ebiquity has promoted its Chief Strategy Officer and CPO Ruben Schreurs to Group Chief Executive, with immediate effect, replacing Nick Waters who is stepping down.

Ebiquity's offering includes media buying measurement and benchmarking, performance measurement, and a platform providing media monitoring products. Schreurs joined the Group in 2020 with the acquisition of Amsterdam-based media monitoring firm Digital Decisions, of which he was the founder. Since that time, Ebiquity says he has been a key player in the expansion of its product offering and the transformation of its business, 'positioning the Company as a leader in media intelligence and advisory services'.

Welcoming Schreurs' 'entrepreneurial background, strategic insight and commitment to client success', Chairman Rob Woodward comments: 'The Board thanks Nick Waters for his commitment and leadership during the last four years. Nick has led the business during a period of transformation which Ruben will continue. We wish Nick well for the future'.

Schreurs says the new role is 'a great privilege' and states: 'We are on the cusp of transformative growth opportunities in our core markets and in emerging media channels. I look forward to working with our trusted partners and our talented global team to further scale our solutions, deepen our client relationships and ensure Ebiquity thrives as a world leader in media investment analysis'.

Waters will remain with the business until January 2025 to ensure a smooth transition. Web site: www.ebiquity.com .