Material Launches 'Spotlight' Agile Insights Option

US-based insights group Material has launched an agile insights product called Spotlight, offering 'hyper-targeted' 5-minute surveys to answer 'one to two' specific business questions and backed up by the firm's behavioral science, insights and storytelling expertise.

The firm was formed in the summer of 2020, bringing the ten companies in the LRW Group into a single, unified offering - the ten included acquisitions Greenberg Strategy, Kelton Global, Tonic Insight and icanmakeitbetter. Material combines insights, data engineering, design and technology to help companies improve customer relationships and drive growth, and to develop customer-centric business models.

Spotlight is described as a solution for 'those needing more' in a market the firm says is 'saturated with do-it-yourself, low-touch solutions providing quick-turn data'. Users of the new service will get a focused set of insights and recommendations backed by detailed data in 'as little as a week'. The firm suggests clients can use the tool to narrow and prioritize direction and focus; contextualize unexpected customer reactions, changes and trends; understand the impact of competitor launches; and support innovation and development loops.

Material SVP of Strategy and Innovation Kate Whittle (pictured) comments: 'Material prides itself on being a trusted strategic partner, guiding clients to make informed, data-backed decisions that help shape their company's future. At the same time, we see a significant gap in the agile research space that solves quicker, simpler asks. Short, quick asks are often just as strategic as the big complex ones; this is why we're so excited to launch Material Spotlight, offering recommendation-first reporting that meets time-sensitive business needs'.

Web site: www.materialplus.io .