Comscore Hires CMO

Comscore has appointed former Samsung Ads and Quantcast product marketing leader Jackelyn Keller as Chief Marketing Officer.

Keller (pictured) worked in promotions and strategic planning roles at Turner Broadcasting between 2010 and 2014, then worked at Univision Communications and The Atlantic before joining digital and print publisher Dotdash Meredith in 2016. In four years here, she rose to VP of Revenue Strategy and Marketing. She worked for Samsung Ads as Head of Market Intelligence and Global Product Strategy for more than two years, developing foundational product positioning and helping to launch Samsung DSP, before joining Quantcast as Global Head of Product Marketing. She has served as an advisor to Comscore's leadership team since September 2024.

Keller's experience includes linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy, and she holds a BA in English Communications, with a minor in political science, from Yeshiva University, as well as an MBA from the Fordham Gabelli School of Business, where she has been an adjunct professor since Fall 2021.

CEO Jon Carpenter says Keller's 'background in operations, product and revenue strategy, paired with her exceptional talent for positioning and creating accessible branding, exemplifies [Comscore's] unwavering commitment to empowering its clients in this rapidly evolving media landscape'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.