M/A/R/C Strengthens Bus Dev Team

M/A/R/C Research has appointed former Circana Director Nicole Robertson as VP of Business Development & Account Management.

In addition to custom research and well-established analysis products, the firm offers agile solutions branded as 'Accelerated', and including Concept Screen, Brand Health, Choice, Sort and Ad Impact Measurement. In the Spring of 2022 it expanded its portfolio to offer syndicated research to clients, via the acquisition of Horowitz Research.

Robertson (pictured) brings more than fifteen years of industry experience delivering insights-driven strategies, on both the client and supplier side. She began her MR career at Capital One and has since spent three years as Senior MR Manager at Atlanta-bases Consumer Insights Group and most recently seven as a Director at IRI / Circana.

M/A/R/C President Randall Wahl says of the new arrival: 'Our clients will be really impressed with how dedicated she is to providing top-notch consumer insights that help shape important business decisions'.

Web site: www.marcresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.