Former CRNRSTONE CEO Opens New Aus Agency

In New South Wales, Australia, former CRNRSTONE CEO Katie Balogh has launched her own MR agency, Bright Point Research, offering tailored solutions for qual and quant participant recruitment, project management and custom research.

Balogh (pictured) brings extensive experience in market research operations and qualitative recruitment, and serves as a member of the board of ADIA, the Australian Data and Insights Association. She worked as an Account, Product and Marketing Manager at a number of firms in the food and food service sectors before joining IRI in 2011. After working at the retail data giant for eight years, latterly as Retail Services Director, she joined Stable Research in autumn 2019, working initially as GM and subsequently Chief Executive, and led its rebrand to CRNRSTONE before departing a year ago. For the past year she has worked as a Director at Market Metrics Data Collection.

Bright Point, based just outside Sydney in the Southern Highlands of NSW, will work for domestic and international clients across a range of sectors. The firm will focus on precision and client collaboration, ensuring every project achieves its objectives efficiently and with the tagline 'Bringing people and projects together in market research'.

The agency boasts a database of panel members, partnerships with other panels, and a strong presence in the Australian and New Zealand markets. Balogh comments: 'After years of collaborating with clients to deliver successful research projects, I am thrilled to launch Bright Point Research. Our goal is to make every project seamless and impactful, supporting clients in making informed decisions through exceptional recruitment and project management'.

LinkedIn: www.linkedin.com/company/brightpointresearch .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.