Savanta Researchers to Head Up New Firm Clariti

Savanta CEO Vin DeRobertis has announced the launch of a new data collection brand, Clariti, headed up by senior staff from Savanta. The new brand will focus on expert data collection services across the UK, US, Canada and the Netherlands, 'enriched with AI-driven insights'.

London-based Savanta was formed six years ago from the merger of four agencies within the Next15 group, and offers clients a full range of intelligence services including customised research and consulting solutions, data collection and analysis, and intelligence products including the BrandVue and MarketVue reputation tracking solutions.

Clariti will use proprietary technology to promise clients richer insights and management of the data collection process: this includes delivery of highly targeted respondents into clients' surveys via an API; and a digital ad activation service allowing clients to 'precisely' target audiences, personalize content and optimize campaigns in real time. Its advanced analysis services include MaxDiff, conjoint, segmentation, key driver analysis, implicit response testing, pricing sensitivity analysis, perceptual mapping and TURF analysis.

'We are excited to introduce Clariti to the market' says DeRobertis (pictured). 'Our team's extensive experience, combined with advanced AI technology, will provide our clients with unparalleled insights and service'.

Web sites: www.savanta.com and www.weareclariti.com .