Partners Launch AI-Driven Market Intell Platform STRATIS

Canadian venture studio AXL and independent marketing and media agency PUSH Media have partnered to launch STRATIS, an agentic AI operating system pulling together fragmented data for use by marketing intelligence and operations.

AXL is led a team of tech entrepreneurs and applied AI specialists, bringing together academic research, market expertise and business venture support with the aim of 'ensuring Canada's top breakthroughs are built and scaled at home.' Its partner PUSH has offices across Canada and the US, and works with national and global brands across retail, food, travel, technology and consumer categories.

STRATIS combines applied AI research and technical expertise from AXL, with continuous testing by PUSH's marketing and media executives, to ensure it is grounded in real-world workflows and delivers trustworthy and practical recommendations that can be run at scale. The platform is intended for marketing teams managing complex, multi-channel programs integrating paid, owned and earned media. Continually tracking, analyzing and responding to changes in campaign performance, creative effectiveness, audience behaviour, competitive activity, and market and news signals, it outputs recommendations which then require human approval before execution.

'PUSH understands the day-to-day realities of modern marketing operations,' states Daniel Wigdor (pictured), co-founder and CEO of AXL, 'where teams are expected to move faster than most existing tools and reporting cycles allow... They bring deep operator insight and a clear view of where AI can drive practical outcomes. STRATIS reflects our shared focus on developing human-centric systems that increase decision velocity without sacrificing accountability.'

The pilot program for STRATIS is expected to begin on April 1st. Web sites are at www.axl.vc , www.push.agency and www.stratis.technology .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.