Zeta Global Reports Rapid Growth in 2025

In New York, marketing software firm Zeta Global has announced financial results for the fourth quarter and full year 2025, with annual revenue up 29.7% to $1,305m and adjusted EBITDA up 44% to $278.7m.

Zeta was founded in 2007 by David A. Steinberg and former Apple CEO John Sculley, and is headquartered in New York City with offices around the world. Its Marketing Cloud, launched in 2018, combines identity, intelligence and omnichannel activation, backed by one of the industry's largest proprietary databases. In November, the company completed the acquisition of the enterprise software business of Marigold, including brands such as Cheetah Digital, Selligent andSailthru, for a total maximum consideration of $325m - adding loyalty, omni-channel engagement and personalization tools to the Cloud's existing capabilities.

In the fourth quarter, revenue rose 25% and EBITDA 35%. CFO Chris Greiner says the firm's 2025 results 'continue to prove that Zeta can deliver durable, predictable and profitable growth at scale,' and predicts similar growth in 2026.

Chairman and CEO Steinberg (pictured) comments: 'We delivered our 18th consecutive beat-and-raise quarter. This consistent performance is not the result of a single product cycle or an easy comparison. It reflects the compounding power of our system: proprietary data that improves with every customer interaction, intelligence that sharpens with every decision, and now Athena by Zeta - an interface that lowers the barriers to enterprise-wide adoption. Together, we believe this positions Zeta as the AI disruptor in enterprise marketing software.'

Web site: www.zetaglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.