Senior Appointments for Mutinex

Australian marketing mix modelling specialist Mutinex has appointed Mike Finnerty as President, United States; and promoted Lou Paskalis to Senior Go-to-Market Advisor.

Mutinex's flagship product GrowthOS was developed using AI powered econometrics and replaces static reports on marketing mix with an 'always-on growth decision engine'. The firm delivers continuous insights that link marketing activity to financial performance, and helps clients optimize spend, accelerate growth, and establish 'a unified operating system for marketing effectiveness.'

Finnerty (pictured) joins from TransUnion, where he helped scale measurement and identity capabilities following the acquisition of Neustar. At Neustar he helped shape identity driven analytics offerings and supported integration into TransUnion's global business. In his new role, he will lead the US commercial organization, expand strategic partnerships, and support continued investment in enterprise grade modeling, data connectivity, and agentic decisioning.

Paskalis brings experience in investment, governance attribution, and accountability, from firms including Bank of America (where he worked with Finnerty); American Express; and Gallo Wine, where he started his career. He is a former board member of the MRC, and former Board Chair, President and COO of MMA North America. In his new and expanded position he will focus on helping CMOs and CFOs 'lead with confidence and advocate for the standards and governance needed to harness AI ethically and drive growth.'

According to Henry Innis, Mutinex CEO and co-founder, 'Mike is one of the rare leaders who has seen the entire measurement ecosystem end to end - from identity and attribution to enterprise analytics and global go to market. His decision to join Mutinex is a powerful signal about where the market is heading. Enterprises are moving beyond legacy attribution and toward agentic, financially validated decisioning. Mike will help us scale that future across North America.'

The firm is online at www.mutinex.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.