Onclusive Debuts Unified Media Monitoring Platform

Onclusive has launched a new platform bringing together media monitoring, measurement and management capabilities.

The company was formedfour years ago when software investor Symphony Technology Group merged acquired firms Kantar Reputation Intelligence, PRgloo and an existing data science specialist called Onclusive.

The firm says the new AI-powered solution provides communications, PR and marketing professionals with a single place to track coverage, engage journalists, optimise workflows and analyse media performance. This 'Unified Platform' consists of four modules - Mention, Review, Contact and Measure - supported by a single login, shared dataset and consistent interface.

The platform is based around the Global Content Hub, Onclusive's integrated media database, which processes large volumes of content daily across media types. Users can monitor brand coverage across print, online, broadcast, podcasts and social media - via self-service and managed solutions; receive curated press reviews and manage content workflows; identify and engage journalists and influencers using a media contacts database; and track performance and measure impact through tools including integrated AI.

CEO Rob Stone (pictured) states: 'The Unified Platform brings together earned, owned and social media content into a single experience and marks a major step forward for Onclusive and for the industry... Our research shows that brand building is the top priority for more than half of communications professionals in 2026. Ensuring that brand investment is measurable and defensible will be critical as organisations navigate ongoing budget scrutiny.'

Stone adds that the platform is intended as a 'springboard' for further innovation: 'As we continue to expand our capabilities, customers will benefit from even deeper insights, broader coverage, and new ways to turn media intelligence into meaningful business outcomes - all built on the foundation of our Global Content Hub.'

Web site: www.onclusive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.