Synovate Buys Japanese Agency

Synovate has acquired CORAL Pacific Inc., a Tokyo-based research business servicing CPG, primarily in the areas of brand and advertising tracking studies and product testing.

CORAL Pacific will immediately be integrated with Synovate's existing Japanese operations, under the leadership of Synovate Japan MD Rika Fujiki.

Synovate Global CEO, Adrian Chedore, said the acquisition boosted Synovate's already-strong presence in Japan and provided additional operational capabilities. 'The companies are complementary in terms of clients and the sectors serviced. While CORAL Pacific is not a large company, it has an excellent reputation and significant business with important FMCG companies... In addition, the company's face-to-face fieldwork capability will be immediately utilised to provide our clients with an even more comprehensive range of data collection services'.

CORAL Pacific President Tsuneo Arai, who will join the Synovate team as Chairman for the Japanese business, says the new owner shares his company's philosophy on client service and innovative research.

Synovate is online at www.synovate.com . CORAL stands for Consumer Oriented Research Analysis and Learning, and the company's home page is at www.cpij.co.jp .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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