New VP for HealthFocus International

HealthFocus International (HFI), a US agency specialising in consumer health and nutrition trends, has appointed Rohit Vaidya as VP for Research and Analysis.

Vaidya has more than twenty years' MR experience, having worked for Opinion Dynamics and NFO, where he conducted numerous international syndicated and custom research studies.

'Health and wellness have become a fundamental part of consumer marketing strategies,' said HFI President Linda Gilbert. 'In order to be competitive, companies need more than information. They need a deep understanding of consumer values, motivations, and attitudes.' She praised Vaidya's 'keen ability to turn data and knowledge into insight and understanding'.

HealthFocus International (HFI) specialises in helping companies understand attitudes and behaviour regarding health and nutrition choices. The company's web site is at www.healthfocus.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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